Demand response and load shifting for commercial sites
Demand response is the deliberate, automated reduction or shifting of electricity load during high-cost or high-stress intervals. It does not require a site to shut down. It requires the right loads to be intelligently controlled, intelligently dispatched, and connected to the markets that pay for that flexibility.
Last updated 1 September 2026

At a glance
- Saves
- Holds flexible load out of the priciest intervals; cuts demand charge
- Earns
- Compensation for dispatched flexibility in wholesale demand response
- On its own
- Manual curtailment misses the interval that counts
- Deployed by
- Wireless mesh nodes on existing loads, no BMS retrofit
The most under-utilised lever in the market
Demand response is an option to assess against the site’s actual tariff, operating constraints and controllable load. A large electricity bill alone does not establish flexible capacity or a viable business case.
Read more in our article on how to use demand response management at a commercial site.
Why wireless mesh changed the economics
Traditional demand response required hardwired integration with building management systems, often hundreds of thousands of dollars per megawatt of controlled load. Wireless mesh nodes install on flexible loads. HVAC compressors, refrigeration, pumps, EV chargers, water heating, in days rather than weeks, at a fraction of the cost, with every node joined into one coordinated dispatch system.
HVAC as a virtual battery
Flexible loads store energy as cooled air or chilled product, and they can be discharged by temporarily reducing consumption. A 500 kW HVAC system that can flex 200 kW for short windows is effectively a 200 kW battery for peak shaving and market participation, without the capital cost of one.
How demand response works with the other four pillars
Common questions about demand response
What is demand response, in practice?
The automated reduction or shifting of electricity load during high-cost intervals, pre-cooling a warehouse ahead of a peak window, pausing non-critical refrigeration cycles for ten minutes during a price spike, or curtailing EV charging during a grid stress event in exchange for compensation.
Will demand response disrupt operations?
No. Well-designed systems work inside operational boundaries the site defines and never compromise critical functions. Flexible load is selected precisely because it can move without affecting production.
How does demand response generate revenue?
Through wholesale demand response mechanisms and aggregator arrangements, sites are compensated for reducing load during high-price events, alongside state schemes such as the NSW Peak Demand Reduction Scheme. Scheme parameters change, so any business case should be modelled against current rules.
What is load shifting?
Load shifting means moving electricity consumption out of expensive intervals and into cheaper ones, without reducing the total energy used. Cooling, refrigeration, pumping, process heat and water heating can usually run earlier or later without any effect on output. The work is in knowing which intervals will price highest before they arrive, and in shifting load automatically inside limits the site sets rather than by asking someone to remember.
What is peak shaving, and how is it different from load shifting?
Peak shaving means holding grid draw below a threshold in the specific interval that would otherwise set the monthly demand charge. Load shifting is about the energy price across the day; peak shaving is about a single interval that sets a charge billed for the whole month. A site can shift load all day and still miss the interval that mattered, which is why the two are dispatched differently.
What is a demand charge on a commercial electricity bill?
A demand charge bills you for the highest rate of electricity draw recorded in a period, not for total consumption. On Energex and Ergon network tariffs it is typically set by the single worst interval in the month and then charged across every day of that month. It is why a site can cut consumption noticeably and see little change in the bill: the peak that sets the charge never moved.
What is energy arbitrage?
Energy arbitrage means buying or storing energy when it is cheap and using or selling it when it is expensive. For a commercial site with storage that usually means charging from surplus solar or from low overnight prices, then discharging into the evening peak. It is one of the five value streams a battery can earn from, and it is the one most sensitive to how accurately prices are forecast.
What demand response is worth on your site
Twelve months of NMI interval data and your current tariff is enough to model it against your real load.